June 11, 2022

A One-on-One With Linx Dating Creator Amy Andersen — Just How She Became “Silicon Valley’s Cupid”

United Mission Relief & Development

The Quick Version: if they’re creating modern version of an already-cool item or creating next huge thing in tech, singles in Silicon Valley may lead fast-paced lives — meaning internet dating often gets apply the backburner. Since 2003, Linx Dating and its particular creator Amy Andersen happen addressing the requirements of these hectic, relationship-minded experts with a curated, customized, and intuition-based matchmaking program.


From Google to Apple to Lyft to Github, Silicon Valley is known for their juggernaut tech organizations and innovative start-ups, to such an extent that there’s actually a popular TV show known as after it. Silicon Valley can also be noted for the enthusiastic, hardworking, imaginative, and devoted those who work on these businesses — all of which lends really to a successful career however always a fruitful matchmaking life.

“many of these everyone night dating is so concentrated with the careers any particular one day they awake and imagine ‘Oh my gosh, I want to get a hold of my match. How do you go-about undertaking that?'” stated local matchmaker Amy Andersen. Linx Dating is actually the way they go-about carrying out that.

Created by Amy in 2003, Linx, for short, is actually a curated matchmaking solution for the people hectic, high-profile solitary specialists in Silicon Valley in addition to surrounding Bay neighborhood (in addition to world-wide) who’ven’t had the oppertunity to discover the relationship they demand. Today, the business is known as “Silicon Valley’s Matchmaker” and Amy their “Cupid.”

Amy lately informed us regarding “aha moment” that began almost everything, the girl client-to-client vetting procedure, the algorithm-less, intuition-based matchmaking, therefore the private interactions she builds because of the individuals she helps.

Connecting the Gap Between Single Men in Silicon Valley & solitary Women in San Francisco

The inspiration for Linx came in 2000 while Amy was working in personal client solutions at a technology business in bay area but residing Silicon Valley. Whether it is at work, through pals, or simply just out and about, Amy generally met men and women who have been knowledgeable, winning, attractive, and well-rounded, but they happened to be solitary and don’t understand precisely why.

Knowing both places well, Amy pinpointed the difficulty: there had been more available guys in Silicon Valley than San Fran and much more offered feamales in San Fran than Silicon Valley. Through its family members, buddies, and jobs in their respective towns and cities, making the 50-minute car day at satisfy special someone wasn’t at the forefront of their unique brains, Amy revealed.

“that has been my personal ‘aha minute’ where I thought ‘imagine if we had been to connect this space and produce these options for these fantastic women in San Francisco and these fantastic men in Silicon Valley?'” she stated.

Amy after that spent the next three years performing just as much investigation as she could, utilizing her business-oriented mind to get an improved notion of the market industry and demand for this sort of matchmaking company. In 2003, once she had all the woman ducks in a row, she stop their work at Merrill Lynch, launched the organization, and never seemed back.

“beginning Linx has become among the best choices of my life,” she stated. “assisting these introductions and providing as a conduit between those two class has proven to function effectively throughout the last 12+ decades that i am carrying this out.”

Through the Application to the Wedding, Amy could there be Every Step

Amy requires an extremely hands-on strategy together with her customers from starting to finish, getting to know each individual separately, utilizing their particular wishes and needs while in the matchmaking, and supplying the woman professional advice all on the way.

A One-on-One, In-Depth Vetting Process Ensures High-Caliber Clientele

At Linx, it all begins with the standard of the clients. While additional matchmaking businesses might take anyone who can be applied, Linx has a comprehensive referral-based vetting program which makes their own clients stand out from the remainder. Every aspiring user must certanly be recommended by an old or present member, a buddy or get in touch with of Amy’s, or perhaps the want.

Amy gets a lot of referrals day-after-day and displays each prospect by herself. And whether or not they’re 22 or 72, Asian or Latino, attorneys or writers and singers, Amy wants those who are smart, healthy, relationship-minded, accomplished, challenging, and leading fascinating physical lives all in all.

“so long as someone is actually passionate about their own job, that’s what i am shopping for. Beyond that, i am shopping for people that are well-rounded. Be it volunteering or cooking or whatever it is, i recently need to see they’ve a colorful, fascinating life,” she stated. “if someone else claims if you ask me ‘All i really do is actually work’, I’m probably not probably wanna make use of them. Not only would they not have stability within life, but for me which is also indicative which they don’t possess time for a relationship.”

After the initial testing, Amy sets up a private meet-and-greet, which she mentioned is an essential section of getting litigant. That’s where Amy extends to know the individual, listen to their personal story, and discover whatever they’re looking for in somebody (and whatever they’re maybe not looking).

Most of all, Amy is identifying if the woman business may be the right complement both parties. Whether somebody actually 100per cent over their particular ex or have a challenging phase of these life, the woman impulse can determine if the time is down.

“The meet-and-greet is an important session for myself personally but more so for the prospect to have an excellent browse of just what Linx is all about,” she stated. “folks derive the responses they are shopping for from the meet-and-greet, that is certainly important because anybody just who goes down that road being a client, I would like to ensure they think prepared accept this process.”

If meet-and-greet goes well, they’ll come back for a follow-up interview with Amy before selecting the membership that’s ideal for all of them and getting began regarding the matchmaking. Even though it appears as though an extended procedure, Amy mentioned it is required because she desires every user as happy with Linx and the other way around.

Matchmaking That Combines the consumer’s desires & Amy’s Intuition

Besides assessment every prospect, Amy is also the sole person at Linx would you the matchmaking, outsourcing the woman concierge services to authorities like pro closet stylists, makeup musicians, and psychologists.

“this will be a really small, boutique, niche matchmaking organization when compared with countless organizations that have big employees and limbs all around the world etc, very Linx is super customized due to that,” she said.

Her special matchmaking program integrates the granular metrics of exactly what the individual wishes in a romantic date (their recommended height, get older, income, etc. in addition to their deal-breakers) and Amy’s all-natural skill and intuition for understanding whenever a couple belong with each other.

“today, in terms of when I put together a match, about 75percent in case it is created by abdomen, that impulse that states ‘Oh my personal goodness, In my opinion I might get on to anything here,'” Amy stated.

Based on those factors, Amy will dominate, searching the woman database of qualified singles until she finds the most perfect match for every single customer.

Online Pre-Introductions Get Singles stoked up about Their particular Match

Once Amy features the woman ideal pairing, she’s going to e-mail both folks a “baby bio” of each and every additional, going for a snapshot regarding the other’s personality, passions, appearance, and receiving all of them excited about how great they would be together.

“I want my clients from the side of their particular chairs, jaws towards the floor, like ‘OMG this individual sounds incredible,'” she mentioned.

They will next will ask Amy questions regarding their particular match and make an effort they want to choose for on their own should they believe its right. During this time, Amy additionally makes sure the clients don’t know each other, whether through work or social sectors or even previous online dating sites adventures, thus everyone has on a clean record.

“I have found there might be cross-pollination using my customers where they’ve in some way have satisfied. I wish to stay away from a predicament in which they will have already met or they have glanced at each and every other peoples on the web users so there ended up being grounds they thought we would leave that opportunity,” she said.

The full time from Amy’s original mail toward set agreeing to meet up with typically takes 72 hrs, and at the period Amy will be sending all of them a one-page, custom bio with even more delicious details, such as their first brands. Amy said she excludes final names till the basic date to allow them to stay away from Googling one another, getting into their heads, and damaging the secret.

In accordance with Amy getting traditional, she necessitates the guy to call the lady (no texting or emailing!) within 5 days to create a fantastic day where he treats the girl.

Heading Beyond a Matchmaker to Become a Liaison, Confidant, buddy & Adviser

When Amy helps make a match, she doesn’t only deliver them down on very first big date with a “good-luck!” She offers pre-date mentoring that puts her consumers at ease and will teach them tips slow their unique busy physical lives down (at least for just one night) She mentioned it is particularly important in Silicon Valley, where everybody is actually working 24/7 and constantly have a million views running right through their unique heads.

“I want you to forget about everything close to you, every one of the distractions in life,” Amy mentioned. “I need one thoughtfully plan the big date since these matches really count. A great deal is driving on it mentally and economically, so I wish visitors to watch those crucial details please remember how important those first thoughts tend to be.”

“Amy has actually surpassed every expectation and that I would suggest Linx. We have as met the man whom I would not have satisfied otherwise. The audience is having circumstances sluggish and seeing what the future keeps.” — A Linx Affiliate

And because every member signals a two-year agreement (that may be suspended anytime as long as they fulfill someone special), Amy turns out to be in the same way spent since they are within quest and is able to develop a commitment beyond a professional one. She even obtains wedding invitations and pictures of babies who’ve been produced from past members.

“which is largely precisely why i actually do this — it is extremely fulfilling,” she mentioned. “much beyond my work to be a matchmaker, i am a liaison, confidant, pal, and agent.”

Last Thoughts

Thanks to Amy’s devotion, ingenuity, and fascination with the woman clients, Linx is taking good care of an under-served singles market when you look at the matchmaking sector, and she actually is only just scraped the outer lining on which she will provide the Silicon Valley region and world. We’re surely eager for just what arrives further.

“I’ve worked very hard to construct a fantastic reputation in this field, but I believe like i’ve a lot more unearthing to complete to have more varied and fascinating consumers which I am able to help,” she mentioned.

For ladies who wish to join Linx Dating, click on this link. For men thinking about enrolling, go here. You can follow Linx and Amy on Twitter: @linxdating.

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United Mission Relief & Development

United Mission Relief & Development

United Mission for Relief & Development (UMR) is a registered 501(c)(3) nonprofit organization focused on providing disaster relief and recovery services to the underserved both domestically in the U.S. and internationally across the globe.
United Mission Relief & Development

United Mission Relief & Development

United Mission for Relief & Development (UMR) is a registered 501(c)(3) nonprofit organization focused on providing disaster relief and recovery services to the underserved both domestically in the U.S. and internationally across the globe.
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